Meridian Healthcare Limited Classic brochure
Having conceived and produced the Meridian Premiere brand we moved on to look at the wider brand to pull it more in line. From that position we developed the Classic brand which encompassed all the values of the standard Meridian brand. This allowed the company to get over to the staff why there was Classic and Premiere and how the brand values and service differed and the points at which they intersected.
Once the brand had been developed we then moved on to producing supporting materials such as brochures as you see here. The focus was on good quality photography, not only of the homes but residents and staff. We wanted to show that being in care is fun and welcoming. We also made the readability better through typography, colour and layout to appeal to an older audience.